Fuel Up “The Road to School Breakfast” Sweepstakes


1. Eligibility: The Fuel Up “The Road to School Breakfast” Sweepstakes (“Sweepstakes”) is open to account holders and individuals who are 18 years of age or older (“Participants”). Employees of Dairy Management Inc. (“DMI” or “Sponsor”), National Dairy Council (“NDC”), and their respective parents, affiliates, subsidiaries, advertising or promotion agencies or contractors engaged in the development, production, or distribution of promotion materials and persons who are immediate family members of or who reside in the same household as persons in the preceding categories are not eligible. Limit one (1) entry per Participant. Void where prohibited.

2. Promotional Period:  The Sweepstakes promotional period will start at 12:00:01 am Eastern Time (“ET”) on February 21, 2024, and end at 11:59:59 pm ET on March 15, 2024 (the “Promotional Period”).

3.  How to Enter and Win: Eligible Participants may enter the Sweepstakes through one of the following two methods:


  1. Website.  Eligible Participants must complete the following steps: 

1: Log in to their user account on (“Educator Dashboard”).

2: Click on “The Road to School Breakfast” opportunity box.

3: Complete and submit the form to “Vote for Your Favorite.”



(ii)         Alternative Means of Entry.  Eligible Participants may also enter the Sweepstakes by mailing a postcard no smaller than 3.5 x 5 inches and no larger than 4.5 x 6 inches that contains entrant’s complete name, mailing address, phone number, and date of birth to Fuel Up “The Road to School Breakfast” Sweepstakes, c/o Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.  All write-in entries must be legible, must contain the proper postage, and must be received by 12:00:00 ET on March 20, 2024.  There is a limit of one (1) write-in entry per envelope/postcard during the Promotional Period and each envelope/postcard will be considered one (1) entry.    

4. Submission Terms: Limit one (1) entry per Eligible Participant, regardless of the number of schools with which an Eligible Participant is affiliated.  Each entry is only valid during the Promotional Period. MANY WILL ENTER, FEW WILL WIN. Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process. Entries will be subject to verification of eligibility prior to prize drawing. Sponsor reserves the right, in its sole discretion, to disqualify any individual who makes an incomplete submission.  Sponsor is not responsible for lost, late, misdirected, damaged, or incomplete entries, or for submissions that are processed late or incorrectly computed or are lost because of computer error or malfunctions, all of which are void. 

5. Random Drawing: On or about March 21, 2024, a random drawing will be conducted by the Administrator among all valid entries received during the Promotional Period.  A total of ten entries, will be selected from among the valid entries (“Prize Winners”).   

6. Prizes: Ten Prize Winners will each receive a Swag Prize Pack . Odds of winning depend on the number of valid entries received.  No cash or other substitution may be made, except by Sponsor in the event that a prize (or part thereof) cannot be awarded, in which case Sponsor will in its sole discretion award a prize (or part thereof) of equal or greater value. The total approximate retail value of one Swag Prize Pack is $110.   Federal, state and local taxes are the sole responsibility of the Prize Winners.  Prizes are non-transferable. PRIZES WILL BE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED, BY SPONSOR.

7. Winner Notification/Prize Claims: Winners will be notified via email to their email address associated with their account on the Educator Dashboard or at the email address provided in Participant’s postcard entry, as applicable. It is the responsibility of the Prize Winner to provide an accurate mailing address to receive their prize. If no address is provided within three (3) business days of notification by email, the Prize Winner will forfeit his/her win and the prize may or may not be awarded to another Eligible Participant, at the discretion of the Administrator.

8. Additional Terms: By accepting a prize, each Prize Winner consents to the use of his/her name for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance of a prize, Prize Winner agrees to release, discharge, and hold harmless Sponsor, NDC, and their respective parents, affiliates[WA1] , subsidiaries, advertising or promotion agencies or contractors engaged in the development, production, or distribution of Sweepstakes materials (collectively, “Releasees”), from all claims or damages arising out of participation in both this offer and/or Sweepstakes and/or acceptance of any prize or offer, including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. Sponsor reserves the right to modify prize award procedures at its discretion, subject to applicable Federal, state, and local laws and regulations. Without limiting the foregoing, Prize Winners may be featured on the Administrator’s or any of the Releasees’ social media channels.  As a condition to receiving a prize, Prize Winners must sign a waiver granting permission for appropriate parties to do so. Information collected from entrants is subject to Fuel Up’s Privacy Policy available at

9. Limitation of Liability: Releasees are not responsible for printing, typographical, human or other errors of any kind in any Sweepstakes-related materials; for stolen, lost, late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system, or are processed, reported, or transmitted late or incorrectly, or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this Sweepstakes is not capable of running as planned, or infection by computer viruses, bugs, tampering, unauthorized intervention, fraud, actions of participants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right in its sole discretion to disqualify any entry or participant and/or to cancel, terminate, modify, or suspend the Sweepstakes and award a prize from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all participants agree that this Sweepstakes is governed by laws of the state of Illinois for the resolution of all claims and disputes.  CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW. IN NO EVENT SHALL THE RELEASED PARTIES’ TOTAL LIABILITY FOR ALL DAMAGES, LOSSES, OR CAUSES OF ACTION EXCEED $100.00.

10. Winners List: To receive a list of winners, mail a self-addressed, stamped envelope to: Dairy Management Inc, 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

11. Sponsor:  Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

12. Sweepstakes Administrator:  MMS, One Summit Square, 1717 Longhorne-Newtown Road, Suite 301, Langhorne, PA, 19047

© 2024 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.



 [WA1]Same comment as above...not sure where NFL reference ends?